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A photographer’s portrait style correlates directly to his or her profits. But photographic style doesn't just happen, and what works for one photographer won't necessarily work for the rest. In order to make money in the portrait business, photographers need to determine just what it is that their target client is looking for and must endeavor to find the best possible means by which to fill that need. This book will help you to cut back on flashy gimmicks, learn to hone in on your target client’s needs, and tailor your posing and lighting strategies to suit the intended portrait recipient.

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